![]() ![]() Music and memes these days are inseparable. The ubiquitous presence of the Internet in our understanding and consumption of culture makes it no surprise that these memes have effects beyond their online existence. The list of cultural sensations that have been subjects of the Internet’s propensity to proliferate, colloquially understood as “memes,” ranges from serious activism (Black Lives Matter) to meaningless timekillers (The color ambiguous dress ). Its egalitarian nature–letting anyone with access create, promote, and consume content–allows for new audiences of millions of people to be exposed to cultural movements and developments that would otherwise remain niche and obscure. The Internet is, among many things, the new cultural frontier.
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